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Art Brand E-commerce

Online Shop Design on Shopify 2.0

Artistro is one of the most fast-growing private brands for art supplies. The task was to re-design the old website with improved UI/UX. A new website has a fresh design that reflects the brand’s creativity and the joy it brings to it’s consumers worldwide.

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The brand focuses on selling art supplies such as paint pens and paints. The brand also has a big community and regularly creates tutorials, videos and useful posts to contribute back into this community.


And yes a little bit of statistics. Because understanding the main customer is important.



By analysing user behaviour and obtaining customer surveys from the brand I was able to identify main problems and the weakness with the previous website.

Easy Navigation & Special Features

The UX/UI of the new website is focused on making shopping experience for the customer easy & enjoyable.


I have introduced many new features such as:

- advanced filtering system

- pages explaining the product

- customized brand style with illustrations & gifs

- filtering of resources and emphasise on community

- rewards & affiliate programs  

To check out the whole process and all the cool features introduced see my case study on Behance.

But in case you are very curious here is a little preview of the pages:

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