The Closest Loop

Online Shop Design on Shopify 2.0

‘The Closest Loop’ is a German start-up focused on sustainable lifestyle. They use Crowdfunding to launch their sponge made of 100% Luffa plant. 

Their Goal: Sustainability easy and fun for everyone!

Have you ever heard about the luffa sponge gourd?

Well neither did I before 'The Closest Loop' called me to do the website. But after several Youtube searches I was completely in love with their start up idea: A sustainable sponge for the dishes that is completely compostable and has zero plastic! The goal was to create a website that makes sustainability fun and easy, without pointing fingers. It was important for me that the website also reflects the energy behind the start up and tells a story, without getting boring. Yes, we all know the long texts. But this website is different.

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the process

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What comes to your mind when you think about sponges? Well to me: cleanliness, dishes, mess and plants (because our sponge is different!)

Some customised icons to emphasise the USP:

And of course a little glimpse of the website. No, I am not going to bore you with super long screenshots. But if you are interested, head over to my Behance to see more.

After finishing the website I immediately got myself a Luffa sponge.

Are you convinced as well?