Have you ever heard about the luffa sponge gourd?

Well neither did I before 'The Closest Loop' called me to do the website. But after several Youtube searches I was completely in love with their start up idea: A sustainable sponge for the dishes that is completely compostable and has zero plastic! The goal was to create a website that makes sustainability fun and easy, without pointing fingers. It was important for me that the website also reflects the energy behind the start up and tells a story, without getting boring. Yes, we all know the long texts. But this website is different.